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The new photo compression technology comes with the HEIC image format Apple built into iOS 11, the iPhone and iPad software that arrived in September. HEIC is a version of technology called HEIF -- High Efficiency Image Format -- that needs less storage space than the decades-old JPEG format. It throws other photography advancements into the bargain, too, to help with things like Apple's portrait mode. The Half app lets you convert your iPhone's JPEGs into smaller HEIC files, then delete the JPEGs.

Apple was careful to add safeguards that prevent HEIC compatibility problems and to warn app developers to take similar precautions, For the most part, HEIC images are in effect an internal format that gets converted into JPEG when it's time to post a photo to Facebook or email it to your cousin, The trouble comes when HEIC images leak out of their protective Apple confines, as, for example, when you're experimenting with elephant mandala iphone case the format, You can't display an HEIC image on incompatible devices like Windows laptops, Android phones or Macs that don't run the latest MacOS software, It's tough moving beyond file formats as entrenched and useful as JPEG -- but that's where the new utilities come into play..

HEIF and HEIC exemplify the pitfalls of progress in the computing industry. You often can't benefit from shiny new tech until it's widely adopted -- think of owning the first fax machine or a Mac with USB-C ports that don't work with old peripherals. But technology companies are scared to embrace a new technology until they're convinced wide adoption will happen. That kind of chicken-and-egg problem has hurt other image standards, like Microsoft's JPEG XR and Google's WebP. Happily, there are tools that make HEIC's arrival easier to manage, whether that's avoiding its pains or embracing its benefits.

Free online elephant mandala iphone case tools let you convert HEIC images into JPEG if you're stuck with one you can't handle, Vietnamese developer Tran Dang Khoa added an HEIC converter alongside many other conversion tools, And Beamr, maker of the JPEGmini software for optimizing photo and video file sizes, added its own online HEIC-to-JPEG converter that can handle up to 30 photos at a time, If you want to convert HEIC photos on your Windows or Mac PC, the iMazing's free app can help you there, These cropped-in views of a larger image show how HEIF, left, offers richer colors and fewer speckly artifacts near high-contrast borders compared to a JPEG of about the same size..

But what if you want to go the other way, shrinking your JPEGs into HEIC photos? For that, a $3 iOS app called Half for iOS devices can help. Half also sells a $5 version for Macs. The unrelated HEIF Utility gives Windows users a conversion option, too. With Half, you tell the app which photos to shrink and it'll tell you how much smaller the HEIC version is and ask whether you want to delete the original JPEG. A batch mode to convert photos en masse is on the way, said developer Christina Statescu, as is a tool to shrink videos into HEIC's close relative, HEVC.