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This isn't the first time Google has tried to develop a camera-based search product. Google Goggles, a visual search app for Android, debuted in 2012 but hasn't been updated since 2014. Google Glass, also introduced in 2012, layered information and graphics right in front of your eyes when you wore a headset, but the $1,500 device failed spectacularly before it left the prototype stage because people worried about privacy and piracy. But Google Lens feels like the search giant's first true entry into augmented reality, the superimposing of digital graphics over the real world. Lots of things have changed since those earlier, ill-fated attempts. Voice and facial recognition have gotten a lot better. Smartphones can handle more intense computing demands.

"We thought, can you have olixar leather-style iphone xs wallet stand case - rose gold the camera be the browser for the world around you?" Chennapragada says, Google's rivals are in the fray too, Last week, Snapchat, which pioneered how teens and young adults currently use AR, unveiled Context Cards, a sort of visual search that links people with restaurant reviews or Lyft rides when they see an image in their snaps, Apple has an AR platform called ARKit for software makers to develop apps for iPhones, And Facebook has a similar platform called Camera for developers to create apps for its social network..

But while the rest of the tech giants are trying things out, Google hopes its 19-year history as a search company will give it a leg up. "Google arguably has the best track record to have something to build on," says Jan Dawson, principal analyst at JackDaw Research. "It looks very compelling."When Google first showed off Lens, one of the big crowd-pleasers was a video of someone taking a picture of a Wi-Fi password on a router, with Lens automatically connecting the phone to the network. Chennapragada says that while her team had big ambitions for image recognition and visual search, many users were most excited about having an easy way to cut and paste anything you see on your phone's camera. Another Lens feature lets you take a photo of a business card and extract the name, email and phone number from it.

"It's the first time you can actually bridge the real world to your phone in a really interesting way," she adds, To activate Lens in Google Photos, tap the icon at the bottom of the screen, Lens isn't an app or product on its own but a feature that's going to be built into several Google services, The first app to get Lens is Google Photos, Here's how it olixar leather-style iphone xs wallet stand case - rose gold works: First, take a photo, When you view the picture, you'll see the Lens icon at the bottom of the screen (it looks kind of like the Instagram logo, but in black and white)..

In another test, I took a photo of the Bart Simpson figurine on my desk. Lens identified the object as "figurine" and surfaced pictures of other toy figures with similar colors, including two elves and Foghorn Leghorn from Looney Toons. But the list did include one photo of a Bart Simpson figurine. The software still needs to improve, but its attempts were valiant. And even though it's still early, there's an imperative for Google to get it right. "People get jaded," Dawson says. "They try something that doesn't work, and trying to convince them to come back is difficult."Google knows how crucial that is. Chennapragada said Google is taking its time with the rollout -- both with the types of devices Lens will be on and the number of Google services Lens will be built into. "The rollout is in proportion to the capabilities," she says.