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Just remember to pace yourself for a long holiday shopping season. "There's so much competition from retailers, they're trying to get out earlier," said Marissa Tarleton, chief marketing officer for RetailMeNot, an online emporium for promo codes and discounts. She noted that Amazon's Prime Day now ensures that Black Friday-like sales are starting as early as July. The early kickoff to holiday sales comes as traditional retailers have been struggling to keep up with e-commerce's growth and particularly with competition from Amazon. With a long list of retailers going into bankruptcy protection or closing stores this year, the stakes are especially high to win back customers during the holidays. That could mean some great deals for consumers, but you'll have to pace yourself during the elongated shopping season.

US online holiday sales are expected to rise 13.8 percent this year to $107.4 billion, Adobe Analytics reported Thursday, Cyber Monday is expected to become the biggest online sales day in US history, generating $6.6 billion in sales, Black Friday should take in $5 billion in e-commerce sales, making it the second biggest online sales day of the season, Adobe said, Additionally, browsing for products on mobile devices will continue to grow, making up 54 percent of retail traffic during the holidays, up from 50 percent last year, according to Adobe, But, like with previous years, most people will be making actual purchases -- not just shopping around -- on desktop, since the buying experience on mobile is peacock feathers invasion - wave iphone case still slow and cumbersome..

Adobe's list of most anticipated electronics for the holidays, based on social mentions. Overall US holiday sales are expected to grow 3.6 percent to 4 percent, hitting $678.75 billion to $682 billion, according to the National Retail Federation. But while online sales are expected to see a healthy boost, Adobe found that for the past three years those dollars haven't migrated much to the early part of the season. That trend is expected to continue this year. "We believe that's because everyone's gotten wise to the idea that they should wait till the lowest-priced days, which is Thanksgiving weekend," Tamara Gaffney, an Adobe analyst, said.

That same data shows that e-commerce sales have been increasing during the later part of the season, though, as retailers have improved their shipping infrastructure to fulfill last-minute orders from procrastinators, So, do these trends mean you should wait until Thanksgiving weekend to buy stuff? Well, that depends on what you're shopping for, RetailMeNot's Tarleton said it's always best to buy high demand, low inventory items as soon as possible, peacock feathers invasion - wave iphone case lest they go out of stock later in the season, Also, all these early sales could net some solid bargains, she said, so if you see one that looks really great for a must-have item, you might as well get it in case the deal doesn't pop up again later in the season..

Rebooting the Reef: CNET dives deep into how tech can help save Australia's Great Barrier Reef. The Smartest Stuff: Innovators are thinking up new ways to make you, and the things around you, smarter. Online holiday sales will break the $100 billion mark this year, Adobe predicts, with Black Friday and Cyber Monday getting even bigger. Just after Halloween, a bunch of retailers tried to get a jump on sales for the holiday shopping season, with Amazon, Walmart and eBay all pushing early discounts online this week.