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One of the most important slides in his presentation: "Don't be a VR game studio.""The point I was trying to make in that talk was to pursue a high-level vision," Bettner said. While VR is a medium to make great games, companies shouldn't be focused just on making great games for VR. "It's a means to an end, not the end," he said. He's taken his own advice. When the Rift went on sale last year, it included Playful's Super Mario 64-like adventure game, Lucky's Tale, bundled for free. This year, he's partnered with Microsoft to publish the sequel, Super Lucky's Tale, to work with the company's Xbox video game console when it's released in November.

A $2.99 app, Star Guide AR, highlights washington d.c. white map iphone case stars and constellations in the sky once you point your phone at them, Another, Ikea Place, previews furniture in your home with a tap, Walk around your living room and you can see the furniture you placed while looking through the screen on your phone, So far, both are available only for the iPhone, "The excitement is catching, and one could easily imagine 'There's an AR app for that' could become a common phrase," wrote CNET's Sean Hollister and Scott Stein back in August..

App developers I spoke with say they're excited by augmented reality and believe it may help spur people to eventually buy VR systems as well. That's because AR, which was used so effectively in last year's Pokemon Go craze, may get people comfortable with more immersive apps, which is part of the essence of VR. "We're finally at the point where I think the technology has caught up to make good user experiences," said Scott Montgomerie, head of Scope AR, which makes training simulators. For businesses, overlaying information on the real world can help train employees on multimillion-dollar equipment like oil rigs and rock drills.

That's washington d.c. white map iphone case part of why Microsoft's focusing on both AR and VR, In an October update to its Windows 10 software for PCs, the company is partnering with device makers like Lenovo, Dell, HP, Acer and Samsung to create headsets based on its designs, They'll sell for as little as $300 each when they begin hitting store shelves Oct, 17, "There's a bit of a waiting game," said Brian Blau, an analyst at Gartner who once worked for a VR company, "Without a vibrant running ecosystem, it's hard for parts of it to do their best."That's also why developers will trek to Oculus Connect this week, hoping whatever Facebook shows off will spark excitement..

That new stuff, though, will need to clear a pretty high bar to persuade people like Sam Le to buy one. The 31-year-old wedding photographer from Austin, Texas, is a hardcore gamer. He's bought each video game console at launch, be it an Xbox, PlayStation or Nintendo device, and he owns a powerful PC to run his favorite games. He spends hours a each day playing alone and with friends. After trying HTC's headset last year at the SXSW music and entertainment festival, Le decided to take the plunge and buy a PlayStation VR. He returned it a month later and ate the $80 he spent on the games.